Imagine the focus group that led to this.
How attractive would you feel while handing a cashier a package of topical starch hemorrhoidal suppositories named 'Anusol®?'
A) Very attractiveHow does the name 'Anusol®' make you feel?
B) Mildly attractive
D) Mildy unattractive
E) Very unattractive
A) Extremely upsetRate the following possible names for this product on a scale of 1 (worst) to 10 (best):
B) Very upset
C) Pretty upset
E) Up for anything