Tuesday, April 18, 2006

Beware Of Comics

"Product placement has become commonplace in movies and TV shows. Now it's coming to comic books -- in part because the industry's two giants, DC and Marvel, are promoting some of their titles as places to reach one of Madison Avenue's most elusive audiences: guys in their 20s," reports Brian Steinberg. DC Comics' new miniseries, called "Rush City," will have "visible promotional support from General Motors Corp.'s Pontiac." The series' hero will drive a Pontiac Solstice. Marvel Entertainment "has begun putting the 'swoosh' logo from Nike Inc. in the scenes of some of its titles, such as 'New X-Men'..."
Source: Wall Street Journal, April 18, 2006
More at Spin Of The Day
Hat tip to Bad Dan

3 comments:

Jersey Shore said...

Not only that, have you noticed the "product placement" found in U.S. Army recruiting commercials?

I'm talking about tanks, armored Humvees, body armor.

You know, all the stuff that Donald Rumsfeld can't seem to find to send to our troops.

I mean, he's only the Secretary of Defense.

We can Blame Bill Clinton for weakening the miltary, right? It's not like George Bush had 5 years to do anything about it. HE'S only the president.

Sleestak said...

I always wondered if the characters repeated positive raving about Pepsi in Stephen King's The Langoliers was paid for. After all, he coudl have just made up a soda name.

El Duque said...

The Pepsi payoff sounds right.

In his literary masterpiece, "Firestarter,"which spawned a movie of the same name starring cherubic future D-cup temptress Drew Barrymore, Steven King repeatedly made hurtful and underhanded remarks about the village of Lowville in northern New York. It never made sense, unless somebody from nearby Watertown paid him off.

Believe you-me, there is no love lost between Watertown and Lowville.